I would like to open a cram school which provides three main subjects (English, Mandarin and Math) taught in high school and a “reality class” for students in their 12th grades and their parents. In Taiwan, students in their third grade of high school show great diligence in studying. Most of them are under massive pressure, but the students and their parents follow the trend blindly instead of knowing the core value about attending to universities. In my cram school, I will not only teaching those subjects, but the main goal of “reality class” is to let them know what qualities they should possess to enter this society, and give them pertinent advises instead of embellish anything in the universities and society. Both students and their parents are welcomed to attend to all classes. In “reality class”, I will devote myself into letting students know the exact thing happen in adults’ daily life as well as letting parents know how much pressure their children suffer from. The name of this cram school that I will be giving is “Knowledge and Reality worth Spreading”.
My school will be located on the outskirt of town. The reason why I am choosing that place is because the city is a place full of noise and pollution which will not make students focus on their classes. Furthermore, suburban area is easy for parents to park their cars.
I will interview each applicant for the job individually and let them teach on the stage for 30 minutes. Finally, I will choose the teachers who possess the qualities of creative, flexible, optimistic and humorous. Each of the qualities has its functions. Creativity means one person thinks critically and does not always talk about the same old cliché. Flexible means one teacher knows how to face different kinds of students and educate them appropriately. Optimistic is a necessary quality not only to a teacher but all of the people in the world. He who always thinks the bright side of one thing can make students think positive unobtrusively and imperceptibly. Humorous person can make the phenomenon become much fun and interesting.
The way that I promote my cram school is to promote myself first. Before opening one cram school, I will gain as many experiences as I can. In other word, I will make myself reliable and specialized. For example, try to persuade parents how many times I successfully change one person’s life, build their confidence, and how professional on education I am. This cruel society always likes some superficial things. To gain people’s trust, I will convince them of my enthusiasm, and professional skill for education.
Students are encouraged to attend to all classes. They must learn the three main subjects which I consider as necessary knowledge to enter this society. Each of the subjects will be charged $2400 a month. And if you want to take all of four classes, it will be charged $8500 a month. More than two people join the classes can get a discount. Parents are totally welcomed to join our classes and it is for free. They can learn some useful knowledge with their kids and also supervise their children. I will make my classroom a bright and clean place which sunshine can directly beam the environment.
I always believe that the key point to create a successful business is the ability of persuasion. For example, you have to produce a convincing slogan, advertisement, and your personal image. So if I am going to make a profit by opening a cram school, I will make any effort on advertising any field, which includes the environment, the qualities of teacher, the methods I use on education and the ability about me. Maybe it needs a long time to make profit from my cram school, but I think a successful business is the one which is sustainable.
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